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Think about the customer!
I was recently on a business trip to Basel, in Switzerland. All work, no play of course, but I did get a moment to sit in the sun, enjoy a cold beer and browse the local paper. There were a number of adverts for German lessons, two of which caught my eye.
Which of these two adverts are going to be more effective? To answer the question, all we need to do is imagine who is going to need German lessons. Now, it may be that I’m being overly simplistic, but I would assume that they’re going to be people who don’t speak German?
So, if your target audience has only one thing in common, that being a complete lack of ability to speak German, why then would you consider writing an advert in German?! In terms of effectiveness, I know which of the two adverts I’d place my money on!